For decades, cash was the lifeblood of local economies and business owners. Businesses, especially small ones, balked at the idea of a cashless society. As time went by, spending behavior evolved and today fewer customers prefer transacting using paper money. With increased digitalization, spending habits are following a similar fate to that of a photo album or a paper map. For many, cashless transactions seem to be in thing.
Today, most business owners are moving to contactless payments and card payments. Is this a good thing? Modern technology has introduced innovations like block chain-based digital currencies such as Bitcoin, online platforms like PayPal, payment chips, and tap-and-go card payments. These technologies have increased convenience for both shoppers and business owners; making the cashless world a better place for both customers and business.
Read on to find out why there are so many benefits of being a cashless business.
The removal or reduction in cash transactions has helped to reduce crimes like muggings and robberies. Cash has long been the target of opportunistic criminals. Going cashless has allowed more businesses to operate for longer hours or even operate 24/7 with no fear of robberies. More working hours mean more revenues for a business. Going cashless also solves the problem of theft from employees. By not accepting cash, a business owner can ultimately create a more secure business.
Increase In Sales
Research shows that some consumers often forego small purchases if they don’t have cash on them. However, if a business has multiple cashless options available, the same customers would buy everything they need. Some studies estimate that consumers spend up to 100 percent more when they pay with cards as opposed to cash. This translates to more sales and that would be a boon for the business. Psychology shows that some consumers find it easier to swipe a card since it is less tangible than taking physical cash from their wallets.
Today, everybody seems to be in a hurry to get to their next destination. This means that no one really wants to spend time in long queues in stores waiting to be served. A business owner providing cashless transactions such as prepaid digital methods and tap-and-go options can cut down long lines. Customers do not have to wait for long to be served. This is one way of improving your customer care and guarantees repeat customers.
A business that accepts paper money has a longer closing procedure than one that is cashless. When you have a cashless business, your staff will not need to count the money drawer, reconcile the register, or sort tips. Relying on electronic payments helps a business owner streamline his or her operations. One way to effectively achieve this is through the use of point of sale systems.
Studies show that one in four consumers today rarely carry cash anymore. The younger generation is driving this trend which means that the number of consumers who don’t carry cash will continue to rise. With these figures, it would benefit a business more if it adopts a cash-free trend.