It’s summer, and you are expecting more sales through your online store. However, do you know how to make the most of this season? Well, a combination of hard work, being smart and making precise business moves will have you a step above your online competitors and it all starts by making good of your preparation.
Sales for popular items such as clothing increases immediately on the onset of summer by 1.8%. This is an important trend to any merchant, since the figure keeps increasing as summer moves into the latter months. Here are a few merchant tips you can embrace to get your online retail store kicked into action to capture as many sales as possible during summer:
Take Advantage of Everyone’s Love for Summer Sales
It’s hard to find people who do not fancy a great summer sale. People simply are poised to spend more during summer, and the best thing you can do is to throw in promotional items to attract more shoppers. You can also use exciting customer rewards to push sales up.
In addition, you can do a little local SEO setup for tourists who will be arriving at your destination. It is known to many merchants that tourists spend more when they arrive for the summer holiday, and when they visit online sources in your vicinity, be the first person that they will see – which brings us to the next point.
Go Mega on Your Social Media
If there is a time you need to go big on social media platforms, it is during summer time. It is known that most people in the developed world spend at least 37minutes a day on social media platforms. In fact, 68% of those who are of our generation rely on social media to be updated on the news. Social media builds awareness as well as creating platforms for real time efforts in marketing one’s products online.
Take advantage of the summer season to do last-minute sales offers and new product highlights. You should also ensure that the followers on your page are updated on each and every happening during the summer sales. Use your hash tags to create some fun moments and engage your followers in conversations.
Use the Power of Seasonal Products
You can never achieve great sales this summer without tailoring your products to suit the season. Think about ways to tailor your promotional products to reflect ‘summer’ throughout the whole season, keeping your potential customers on the loop concerning the great offers that are in place.
In addition, take note of the various holidays that are included in the summer season like Father’s Day, Independence Day, and Labor Day. It is essential to prepare for these dates as this is what you will cash in on once you gear up a good sales campaign. Starting as early as you can, invite your followers to get holiday discounts for gifts that they can surprise their loved ones with.
Though there are many online retail stores ready to do big business during summer time, you can still get ahead of the competition by getting it right with your summer preparation!