Good and effective communication is key for the growth of any business or industry. It manifests itself between customers and the retailers or between the employer and his or her employees. Communication brings an understanding of consumers’ needs where consumer’s feedback helps the business improve on the services or goods they render into the market. These can be done by providing a platform such as an email list or social media.
Consumer – Retail Relations
According to Forbes, there are approximately 3.1 billion social media users globally with 80% of them active on Instagram to follow a business. With such vast access to different consumers online, one can never go wrong with having your business operations online too. Email marketing is one of the best and most affordable ways of growing your business. If you want your business to have an edge in 2020, think of email marketing listing. Consumers get in touch with companies through email on their websites and end up becoming subscribers. Ads can also improve your brand as they reach to a wider range of consumers. You can reward subscribers with enticements like free shipping in exchange for signing up. Additionally, include online gateways in your website to make it easy for consumers to pay for your good and services.
To get the best out of your brand, one needs to consider how the employees working for you relate to the workplace. A good working environment will only promote a good work ethic and productivity hence boost brand growth. One way of doing this is by introducing an employee engagement app. This helps to improves everyday productivity, reduce turnover, raise engagement and morale, and make it easier to gain honest feedback. An employee engagement app allows you to know exactly how your employees are feeling. Remember not only is it important to have the best products produced by your brand, but also having the best employees clocking in and out.
Encouraging customer loyalty
Customer loyalty is what drives a brand to growth. This can be improved through various ways
- Rewarding loyalty
According to research, it costs three times more effort to selling a product to a new customer compared to selling to a current one. If you want to build your business while boosting profits in 2020, make customer loyalty a top priority. This can be improved by setting up loyalty programs, offering membership privileges discounts gifts and exclusive offers. All these help in growing your brand. How? Once people know of the privileges your brand offers, they will want to be associated with it.
- Brand consistency
Brand consistency brings about trust. Loyal consumers want to feel that they are still in business with the same brand over the years. Consistency in the logo and product/service quality should be consistent. If not, improve its services. Your brand also wants to feel the same to customers every time they interact with it.
- Modern payment solutions
When it comes to payment solutions, it is all about user convenience and customer experience. You can make changes in your payment landscape through new ways to pay such as mobile payment platforms and by increasing your security for card users. In 2020, payments landscape will move fast to support on-the-go customers using smart mobile devices.